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Free apps could still earn tips from users who want to thank and reward them for making it.

And if it was resold, the original developer could make a royalty on it. But what if you let them list access to their thing as an NFT so that other users could buy the app directly from the maker? That’s different from normal app sales in a few ways (and many more I can’t foresee): Today, you just let them list in your app store or marketplace. You want people to develop new apps for your platform. Let devs sell apps as NFTs in your marketplace. The pieces are mainly in place for this, so get your dev team on the scent (it helps to rub meat on their mouses). If your market relies on any kind of exchange or hub, maybe you could build a decentralized alternative, using blockchain technology. Giving you the most trusted and transparent SLA in the market (till the other bastards copy you). So when your app goes down, users get compensated instantly and automatically, according to the SLA. Service Level Agreements are infamously empty promises.

Or Microsoft can sell a limited edition Clippy that the friendless can use as profile pics. Or Hubspot can sell virtual Dharmeshes to… like… virtually hug. If Nike can sell virtual sneakers, maybe Salesforce can sell virtual, furry mascots. Might not be for your main product, but for a cool little freebie? 2. Or to give it to your community and let them develop it together as a Decentralized Autonomous Organization (DAO to the cool crypto kids). Another might be to make it really easy to buy, use and maybe even re-sell.

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Why make your next app a dapp instead? One reason might be trust: users can see the software and know it’s immutable. Create dapps instead of appsĭapps are decentralized apps that live as smart contracts on a blockchain. Now I really am gonna start: Make new virtual products 1. This post is about things you can do yourself. But those are mostly things we’ll have to wait for the vendors to build. It’s clear that Web 3.0 will also drive a lot of changes in media, martech and adtech-for instance, platforms that improve targeting or eliminate ad fraud. Other Caveat: I’m confining myself to things your B2B brand could do on your own. Moral of the story: everyone looks stupid in retrospect and this post will too.īut will that stop me speculating? It will not. There is still way more bullshit and hype surrounding all this than there are examples of real value creation for real people (not just VCs and speculators). And the ‘primitives’ of Web 3.0 are only just clicking into place-like hypertext links and HTTP had to do before Web 1 took off. NFTs are still mostly on the batshit-crazy end of the WFT spectrum. Smart contracts have only just started out (check out Cardano for some ambitious examples). Here are some early stabs and guesses.ĬYA Caveat: Web 3.0 is still very new. Okay, fine, but what about actual use cases for real B2B marketers on this physical planet in this non-meta universe?

Because it’s fun AF – if you like learning new things and watching innovation explode in every direction (reader, I sure do).

Because it’s creating a gazillion opportunities – for the imaginative, the bold and, let’s face it, the lucky, greedy, dishonest and shameful.

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Because it may well disrupt your company and market – as decentralized (and hybrid) models displace centralized ones as trust becomes something you can code for and as ownership of digital things becomes second-nature.Because this blockchain/crypto/NFT/DeFi/Metaverse stuff is real – and will eventually change everything.In a recent post, Why B2B Folks Need To Learn About Web 3.0 Now, I tried to answer the question posed in the SEO-friendly headline.